• October 7, 2021
• Laura Madden
• 0
• Uncategorized

What does it mean to be on-brand? What exactly is and isn’t ‘your brand‘? And how do you know what your brand personality is? A branding specialist steps in to save the day! (And offers her FREE gift too!!!)

Now, I am not a branding expert, but I do live and breath this stuff. As many of you know, I am an expert in helping you create photos, videos, social media content, and an image that is congruent with your brand.

If you are planning on working with me, it makes everyone’s life easier if you are crystal clear on your brand personality first, so I’ve teamed up with brand specialist Roxana Branigan.            (Don’t miss her FREE AUDIO!)

For a limited time, enrolling in any of my programs includes a private 1-1 session with Roxana. Woo-hoo right! That’s a pretty sweet deal. But I’d jump on it fast because it expires October 31st!

In case you’re not familiar with Roxana’s work, she was kind enough to write a guest blog for me this week to help us understand how you can humanize your brand.

3 Steps To Humanize Your Brand

By Roxana Branigan

Ever wonder how you create a brand that connects with clients? It all starts with creating a brand personality. Essentially you are humanizing it. Meaning you assign human characteristics to your brand, similar to your own personality, with the goal to emotionally connect with clients.  This bond will directly fuel your profitability.

There are 3 steps you can take today to help you humanize the brand of YOU and bring your brand personality forward:
1.   Storytelling – Great stories are what people and brands are all about because people love hearing about you.  Stories allow clients to emotionally connect with you. They spark emotions so people learn about you.
2.   Video – The saying that pictures tell a thousand words is very true and moving video has that much more of an impact on people.  This is a great way to immediately connect with clients and humanize the brand of YOU!
3.  Audio – When people hear your voice, all of a sudden they feel a connection to you this is why using your true ‘brand voice’ will help you attract your ideal clients. If you can master the skill of establishing a relationship with your clients at this level, you can count them in for the long haul!
If you’re ready to put an end to the impostor syndrome, create a brand that’s TRUE to YOU, connect with your ideal clients & finally STEP INTO THE BIG LEAGUES, then grab a copy of my FREE 3 Day Audio Course – Unlock Your Brand Personality and learn how to make it all happen.

By Roxana Branigan

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Laura Madden